GERMANY

Strategy in Berlin

University of Florida | Masters in Business
A group of diverse professionals gathered inside the glass dome of the Reichstag Building in Berlin, Germany. The image captures the interior of the dome with its unique spiral architecture, panoramic windows, and a cloudy sky in the background. The group, consisting of men and women of various ages and ethnicities, appears to be on a guided tour or an educational visit. Cornell at Reichstag building.

Program Overview

7

Days

11

Nights

49

Students on program

When meeting with Audibene, the fastest growing hearing aid company, students took part in a strategy challenge that focused on how Audibene can maintain their competitive advantage as they look to the future of hearing and auditory solutions. Students broke into small groups to tackle these questions before presenting potential solutions to the company and their classmates, all while taking financial and feasibility implications into consideration.

“The team at WorldStrides delivered a fabulous, engaging, and memorable German adventure for our EMBA students.”

Drew Pascarella, SC Johnson College of Business

Students participated in a tour of MAN Truck & Bus Group. This Munich plant has over 9,000 employees and spans over 1 million square meters. The visit gave them a first-hand look at the auto manufacturing process and a rare opportunity to see the production line up close. “Our tour guide was extremely well informed and I was impressed with how close to the production line we were,” said Sara Lynn Ianni, Cornell University program lead.

The EMBA students also participated in a strategy challenge with BMW, giving them the opportunity to discuss topics like the auto industry’s new wave of technology, partnerships between tech companies and automakers, and the future of the industry as a whole.
A diverse group of professionals posing for a group photo in front of a wall mural featuring three MAN trucks in blue, yellow, and teal colors at the MAN Truck and Bus SE headquarters in Germany. The group consists of men and women of various ages and ethnicities, dressed in business and casual attire.
Axel Springer company visit

After Munich, the program traveled to Berlin to visit several top German companies including Axel Springer SE, a large media and publishing company. The group received an exclusive tour of the award-winning headquarters and attended sessions led by the Head of Global People and Culture and the Managing Director of Digital Ventures. Session topics included digital transformation and a discussion on the integrity of news.

“These presenters were phenomenal. It was an incredibly thoughtful presentation, and I appreciated that they posed a question to our students. The students were also impressed that they went above and beyond to host them for a tour of the building,” added Sara Lynn.

It is no secret that beer is a large part of German culture. For that reason, students visited two breweries to get a taste of the local beer culture and understand these two very different businesses. BrewDog, a large-scale Scottish brewery trying to break into the German market, and Bio Brauerei Munchen-Haderner, a family-owned organic craft brewery. These two experiences showed very different sides of the industry.

After 8 days, the program ended with a private dinner on the rooftop of the German Parliament’s Reichstag building, where students were able to take in the views and reflect on their experiences from the program.

“If you aspire to deliver a world-class global business experience for EMBA students, you should work with WorldStrides. They delivered.”
– Drew Pascarella, Cornell Faculty Leader

A look inside the program

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