GERMANY
Strategy in Berlin

Program Overview
7
Days
11
Nights
49
Students on program
When meeting with Audibene, the fastest growing hearing aid company, students took part in a strategy challenge that focused on how Audibene can maintain their competitive advantage as they look to the future of hearing and auditory solutions. Students broke into small groups to tackle these questions before presenting potential solutions to the company and their classmates, all while taking financial and feasibility implications into consideration.
“The team at WorldStrides delivered a fabulous, engaging, and memorable German adventure for our EMBA students.”
Drew Pascarella, SC Johnson College of Business


After Munich, the program traveled to Berlin to visit several top German companies including Axel Springer SE, a large media and publishing company. The group received an exclusive tour of the award-winning headquarters and attended sessions led by the Head of Global People and Culture and the Managing Director of Digital Ventures. Session topics included digital transformation and a discussion on the integrity of news.
“These presenters were phenomenal. It was an incredibly thoughtful presentation, and I appreciated that they posed a question to our students. The students were also impressed that they went above and beyond to host them for a tour of the building,” added Sara Lynn.
It is no secret that beer is a large part of German culture. For that reason, students visited two breweries to get a taste of the local beer culture and understand these two very different businesses. BrewDog, a large-scale Scottish brewery trying to break into the German market, and Bio Brauerei Munchen-Haderner, a family-owned organic craft brewery. These two experiences showed very different sides of the industry.
After 8 days, the program ended with a private dinner on the rooftop of the German Parliament’s Reichstag building, where students were able to take in the views and reflect on their experiences from the program.
“If you aspire to deliver a world-class global business experience for EMBA students, you should work with WorldStrides. They delivered.”
– Drew Pascarella, Cornell Faculty Leader
A look inside the program



